
Affiliate Marketing SEO 2.0 – Month 7 Affiliate Site Update
hey miles here miles Becker calm this video exposes the second phase of my SEO strategy for my affiliate marketing website this is month seven in my affiliate marketing website case study where I’m build a affiliate website from scratch and I’m documenting the process every 30 periods so at the end of this video we’re gonna get into how much I invest how much traffic I’m getting and how many sales I drove this past month but first you’re gonna learn a process this is a very important process I strolled my team through it this month and you’re going to go through it with me here on the computer in just a few seconds now the relevant recommendations of phase 2 with the SEO process chapter 1 was what I call the shotgun SEO approaching we disappeared and got a kgr keyword pack done for us that’s the keyword golden ratio hat tip to Doug Huntington who coined that period and we essentially encountered the the low-hanging fruit the easiest targetable keyword utterances in my niche that were able to rank for quickly and we ran constructed out all that content and now we’re looking at the logical process of helping the people who landed on sheet a discover the other similar content or the other same products they might not yet know about the speculation here is that your job and my job as affiliate marketers is to help people get that which they’re searching for and oftentimes the entering sheet they arrived on isn’t the final thing they get so if they can’t find their way to find that thing they require they’re gonna made the back button they’re gonna leave your website they’re gonna go to your entrants so that’s the problem that you’re gonna learn how to solve now eventually it’s gonna determine you more coin as an affiliate because your website will be that much more helpful so let’s jump on the computer now and I’m gonna see you how this is organized so first we’re gonna look at the structure idea patently and then I’m gonna go through a niche lesson for you so the idea is that within every website there’s kind of a main topic maybe one or two main topics under those main topics you’ve got a few subcategory ideas and then under each of those there’s often one two three four five sometimes even more specific keyword feelings now these are the long tail keyword mottoes down now okay so the instance place we’re going to use for delineating this out to go through the full process is gonna be a nice like pierce refresh area and you might be down now at the best paring knife for rind apples could be the type of content that’s down now and this is a nested doctrine so what we have done we started with the kgr battalion and all of these low-grade longtail keyword terms is what come up in the kgr multitude and now we need to build relevance so this can be considered like an SEO silo in one sense or other beings call them content clusters really the specify is irrelevant parties are just trying to coin different terms the goal is to link them together logically so your consumers who enter in a page where they don’t precisely know what they want they think they know what they want you can actually help them find that which they crave through internal linking and through pattern so we’re gonna talk about drawing this on page through the UI through the user experience in the user interface but first let’s actually work out a real example how we do it and I enjoy whiteboards and I adoration notepads this is a messy process that I do over and over and refine it as “theres going” so let’s say with spears is the number one top suggestion right so it’s a pierce recollect is what we’re doing here a pierce inspect site and then we’re gonna look at the first segmentation we can do off of this is let’s do outdoor and kitchen okay so now on the outdoor back of things we’re going down the road of tenting right so this is like camping knives what else do we have on the outdoor stuff we’ve got thicket crafting and then we’ve got hunting pierces okay see how we’re doing here we’re starting to build this out with logical ideas of what are all of the things our customers might actually crave and then under each of these you’re gonna have different ideas so this could be a whittling knife this one over here could be like forbit awning wood this under camp could be a foldable pierce or a cooked blade pierce is another way of break-dance it apart and then hunting you could have perhaps four four boning maybe four scrawny etc etc and this is how you’re able to come down to all of the different berths that you have and what we do in this process is we map out everything for the website if you have a very large divide in your website like outdoor versus indoor and outdoor versus kitchen sometimes it induces sense to take on one of these first and go all the way through it because you can really build this out and what we want to make sure how things here is that if a lander if a used lands on one of the following options internal pages here and they’re like okay this sounds great this is close to what I required but they actually want this you need to make sure that you’ve got the link there and too the link back up to the higher level so your consumer can actually work their practice through the contents and find the exact thing that they want because that’s how you make money so I’m gonna go ahead and clearly defined this we’re gonna go a little bit deeper into the kitchen just so you know exclusively what we’re talking about and how this works you need to map out your material think of it again the process here is no longer thinking that from the algorithms or the keyword study specifically I’m thinking about the human person at this top the people who land on at this target when I started I get 60 plus poles on my website at this degree so now I’m looking for where are the gaps that will allow me to let someone follow their own path through my material to get that accurate item that they require because when they find it that’s when they buy and that’s when I earn income so we’re gonna start with kitchen bayonets okay that’s what the K expressed support for now and we’re gonna say prep spears we’re gonna do all round pierces and we’ll time cooked bayonets I don’t really know what you call that but if you’re curve cooked menu and apparently I’m not the panel of experts on this this isn’t actually my niche website if I was I would know the language patterns I’d know all of this language I’m just abusing this as an example so for cooked what I convey by that specifically is “weve had” like steak knives right so something that you would actually eat a dinner meal with uncooked you might also have a carving knife and kind of that’s the basic idea there so the all-around knives we’re talking you know like a chef’s knife we’re talking like a what is it a santoku etc etc so there’s the different types of kind of all-around bayonets and then on the prep what we would have is we’d probably end up having a lot more alternatives on the prep so let me clear that out here and on the prep we could have meat and we could have fruits and veg and then we would have breads right and so under a eat you would probably have a serrated bayonet and then under fruits and vegetables is where you’d be able to break down have a chef’s bayonet you’ve had a cent oku and like a nakiri right and these are all different bayonets they’re super specific and then you have a paring knife actually since that was my earlier lesson okay so what we do is we describe this all out and again this is messy I’m gonna show you personally I’ve actually got one planned out right here on my notepad I merely use my notepad for this a lot of times and I’ll find out that sometimes I need to write it out and extort it out and I include things in and then I’ll time another one that’s cleaner and another one that’s cleaner it can often make several revises again the idea here is to figure out from a user’s perspective who your public representative is what are all of the potential things they’re looking at and then how do you construct this into your material right so what we’re gonna need eventually in this and I really like this whole kitchen prep fruits and vegetables down to these other spears sentiment right so there’s gonna need to be a great slouse of the information contained now that’s gonna talk about all of the different types of prep pierces okay so this is like gonna talk about all of the differences between subsets and this patch of content is gonna link down to all of the differences between subsets right because they’re gonna be a parts of it and then they’re gonna talk briefly about these it could possibly link all the way down but really we want to make sure that it’s linking down to the next lower subsets through internal links and then we attach down to the next and what Google will find when Google opens your website and their search engine spiders crawl your website is they’re gonna say okay this is a knife site and this is their kitchen spear slouse and this is their kitchen prep knives and these are the kitchen prep spears for flesh and the government has precisely chef’s knife seven inch chef’s bayonet might be what they find or the reasoning will be knife to kitchen bayonet to prep to fruits and vegetables to a nakiri which is a very specific vegetable slashing knife so it erects logic through this structure quick edit in now to make sure this is perfectly clear because this is so vital for your long-term success with affiliate commerce I’ve redrawn this out and we’re following one logic chain all the way down to the bottom so the idea again is your homepage so this might just be best kitchen pierces online okay that it is possible your your website and then the next sublevel down the first degree they are likely go to is again gonna be the outdoors in the kitchen and on the kitchen this affix this is ultimately going to be a long post and this affix could be the seven kitchen knives that every foodie must have at home okay it’s a great post for someone who knows that they just wanted to get some kitchen spears but they don’t know which bayonets they just wanted to get so you’re gonna explain the reasons through content here’s the seven astonishing knives that you have to have to have a proper knife set at home and then underneath that certainly you’ll have a pole for each of the subs and one of those subs is having the freedom fresh fruits and vegetable the title knives for fruits and vegetables so this might end up being the eventual guidebook to kitchen spears for fruits and vegetables okay so that it is possible the fresh fruits and vegetable layers and then below this in the eventual leader it’s gonna talk about all of the different bayonets for this but then sub to this is the paring knife idea that we talked about and it might be the best paring knife for under twenty dollars might be what this is or this could just be a full recall well the 27 best paring bayonets that you must have in your kitchen and then below paring knives there might be a subset of paring pierce aim then there might even be another subset of the best paring knife gift set or the best paring knife set under $100 and then there’s also the best budget whittling bayonet or the best paring knife for apples or the best paring knife for I don’t even know what else you would use a paring bayonet or rind broccoli none peels broccoli why would you use that who cares but this is the main idea okay there’s a logical chain and each announce is relation down through the content itself and oftentimes through the icons as I explained in the next segment when we go on page and this settles a bit perspective into the amount of work required to build a proper affiliate site because you’re not just house out one of these logic directs you’re building out all of the content for all of these different logic paths and this is why I’ve said time and time again it’s really a race to hundreds upon hundreds of posts and this proves whether you are ultimately to creative actually successful website in the world of affiliate sell you’re gonna end up writing content for years on end and it’s gonna take hundreds of posts and now let’s look at how to lay out these posts in a way that structures this reasoning into each and every post the style I like to think of the content is when your page opens you often want to give the users specific access to the different types of content okay so here this might be let’s say we’re on the outdoor one this could be camping bushcraft and this could be hunting and this might be a long piece of reproduce this could be a 2,000 message upright that talks about all of the best outdoor bayonets okay so the idea is a top-level navigation when this sheet consignments we have icons that will allow the user to get into the deeper level so if this person who territories on the best outdoor pierces page because they search it on my website because I have it on my crest navigation or because they came here from a search engine we may land on this page the first thing I’m doing is giving them the option to go deeper if they already know what they want this is the big idea here we’re making it easy for the humans to go get that next thing if they’re like I’m totally in the bush crafting I am totally looking for a bush crafting spear they’ll click on this one it’ll make them to the best bush crafting bayonet and you’ll have the number one you’ll have the budget option you have the runner-up etc etc so they can quickly go from your top navigation clicking on outdoor knives they can say yep I’m into shrub crafting and then they land on the upright that is going to get them what they want whether they want the best of the very best or the best budget option that were able to within a couple of quick clicks get that which they miss and of course you reinforce these links down here so the ideology is that this page would have h2s which is your heading liberty it’s a subheading label and there would be one for best camping knives right and under there you talk about camping pierces and you would have a link over to your best camping spears and then there’d be another h2 that would be for the bushcraft and you would write about bushcraft and that would link out to the bushcraft page and on and on it goes there’d be a hunting subhead you have content about the hunting pierces and in that content there would be a link to the specific hunting page okay and then on the priorities in your home page if your first divider is outdoor versus indoor that first split would be right there on your homepage what I’m seeing a lot happening inside of my affiliate website beings are entering on a specific page most people are going back up to the home page they’re going to a second page they’re not inevitably ever sounding through to one of the items which causes me to understand that they’re not exactly obtaining what they’re looking for so what do I “whats being” I do well number one I can have my main categories up on the top piloting so if they land on the page that’s close but it’s not exactly right they’re like ooh I wanted a kitchen bayonet but I don’t think this is the one for me or I miss a meat spear but I don’t actually miss a cleaver they can click on that top kitchen bayonets and then they would accompany meat fruits and vegetables they can click the flesh they’ll get their list of meat pierces there they can either go straight to the product from there or they can click and going to see a dedicated page about that bayonet and this is how we’re able to leverage an internal relate structure in a highly logical channel that’s going to help my public discovery what they want because again that is your job and my job as affiliate purveyors is helping our public is my finding that which they want you can also see this in action on my miles Beckler comm website if you go to miles Beckler com on the home page I’ve got I speculate six icons well eight I suppose I’ve got six icons those are my main categories of content you’ll find on my blog if you sounds blog on the top sailing right up at the very top above my actual blog announces you’re gonna find those categories for all of the subcategories of content that I establish content on so if someone regions on my website and they’re only interested in marketing funnels I’m not secreting that I’m not burying that I’m not making it difficult to find within one click on the home page they could find the actual link to all of my marketings move material or if they click blogs they want to go predicted blog pole about it then they’ll hear the organization right there on top of my blog capacity and they can get to that which they want more rapidly when your website becomes a helpful asset that allows them to quickly find what they’re looking for guess whose website they stays on longer the moment your website feels like it’s perplexing they don’t know how to get around they can’t actually find that thing they want they shored now on a and they actually want B and they can’t find their way to it logically they leave to go find a more user-friendly website and that’s the big key so my squad and I went through this um it made it takes time right this kind of research it made hours upon hours to build this all out but now that we have this delineate arrangement what we did is we ran and simply crossed out the ones that we’ve already started content on we curve the ones we don’t have material on and guess what my material squad is working on this month well filling in all those gaps so we can start to build out these icons and that internal join that’s gonna make sure if somebody lands on a they’re gonna be able to quickly find their way to the next level up that has the two categories or those other similar makes that they might actually miss through internal linking through icons through graphics etc it’s ever and the piloting etc so that’s the main idea at this target we are going to transition into the numbers now if you require diagrams of the numbers and you want to see how this gapes go to my blog berth on it it’s connected down below I’m like a show diagrams up here because I ain’t got time to edit that so my apologies if you like these kinds of videos where I’m showing you what I’m actually “workin on” with my team obviously give me a thumbs up give me a yes in the comments so I know to form more of these if you would prefer me to only keep it short and tell you the numbers and get out of here um let me know that in the comments as well I’m open to your feedback I do appreciate it so in this month month number seven we traffic has been an increase a hundred and forty three percent so traffic is more than doubling traffic from Google is up a hundred and sixty three percent so that’s the main source of traffic I require when someone searches best whittling spear for peel apples and I want them to find my upright on best whittling bayonet for peeling apples and that happens from Google so as my Google traffic increases the curious of me making more income increases because that’s the kind of content I have so my impressions are up over two hundred and fifty percent now this is a resulting show when your impressions come near that means you’re being displayed on the engines more often I get this numeral from from Google webmasters tool or Google search console it’s at google.com forward slash webmasters you need to make sure your sitemaps tied in that’s how you learn about this data point so the facts of the case that the impress are up 250% and my Google traffic’s of 163 percentage was of the view that I’m confident my freight is gonna continue to increase in the next in the next months to come my income was four dollars and fifty five cents last-place month now if you’re like dude seven months in four dollars and fifty five pennies I got two things number one that is three times the increase than what it was last month this is called exponential growing and I have a video that coaches you the power of deepening cuz that’s what’s gonna happen here just like this YouTube channel that you’re watching three years ago it had maybe four thousand readers today has gone over a hundred and twenty thousand customers because of the influence of compounding we are therefore successful entrepreneurs know how to delay gratification I understand it’s gonna make years to get to my maximum commerce stage because all of these efforts are deepening so the fact that it has grown 3x month over month is huge and I can tell you already this month looked at the data sales are already up quite a bit so make sure you subscribe so you get next month’s update because it’s going to be an exciting month based on the early numbers from this month and I’m only 12 periods into this month I’m expenses this month four thousand six hundred and twenty two dollars I invest I bought a large backlink package from my friends at reach founder they I’ve done a lot of backlink working in collaboration with them they’re the only people I’m confident in buying backlinks from they don’t actually is not buying them from them they do outreach for me we develop tie-in magnet posts and then they go to outreach so it’s 100% grey hat coming to the game my crew is still working out the kinks and going our backlink machine proceeding and I actually wanted to juice the site’s Authority so I took the bounce that was twenty one hundred and fifty dollars now if you think a mile four thousand dollars given I don’t have money for that immense you don’t have money for it you should have time and what’s your time importance if your time is worth $ 40 an hour that’s just a hundred hours of work if your time is worth $ 20 an hour that’s 200 hours of work that I put in this week which is essentially 50 hours a week so I’ve got my team working full-time on this project just like you could work full-time on this project just like I constructed this direct here with zero coin endowed and merely doing the efforts and like we constructed my wife’s previous business from scratch to multiple a few million dollars again with a hundred dollar invested in hosting and just doing the task so the fact that I’m investing money’s in this doesn’t mean you can’t exactly roll up your sleeves and do the efforts and yes it’s a lot of work so where did the money travel $400 on study we’re researching new commodities specific I’ve got a professional in the industry of what I’m working with who does all of my experiment to make sure I am delivering the absolute best of the best options for my public so that was $ 400 the writing unit was $674 the editors and publishers was $646 the project administrator was $750 to gather it all together again run your hourly rate on those numbers if you’re $15 an hour and that’s what your time’s worth cool when I invest $450 on something that merely entails it’s 30 hours worth of your time is what I actually spent on that task and that’s really where I’m at today that’s where I’m at with the website it’s growing on pace on schedule I’m super aroused about coming these backlinks done because it’s gonna lift my authority that’s gonna raise my higher-rankings even more that’s gonna give you more impress which wants I’m going to come more clinks more traffic my user suffer is gonna be better they’re gonna find more of what they want I’m gonna come more click throughs Amazon tada I’m gonna be stimulating more money and it’s a long path it’s a long process to build a business online but it’s a admirable track and a worthy process I’m about to head out of the country for about six weeks because I don’t like cold weather and I have the freedom of the media in “peoples lives” to do that because I depleted 17 times improving ventures online good-for-nothing happened overnight nothing’s passive about this takes a lot of work to get this built and the rewards the lifestyle interests you can achieve an experience once you do put in the work and you got to get that proverbial protrusion and you start getting the recurring income and the residual income coming in it’s pretty stately so on that note thank you very much for your time today I do appreciate you let me know what you think in the comments thumbs up like subscribe do what the hell are you do I revalue you and I will see you on the next video and until we meet again be well my friend and I’ll see you soon Cheer